Each year, our little city welcomes over 4 million visitors who fuel our economy and support local businesses. How can you get them to support your vacation rental portfolio, too?
The key is to maximize our peak tourism season, which happens to fall primarily in the summer (with upticks in the fall and spring). Summer isn't over yet, and there are still ways to boost your summer vacation rental this year.
Read on for our top tips and tricks to help vacation homes in Wisconsin Dells thrive.
Speak Straight to Your Audience
When you know who your audience is, you can start speaking their language. Rather than trying to make your vacation homes in Wisconsin Dells appeal to everyone, you can focus on the features that appeal to the demographic who is most likely to rent your property.
Think about the size of your property and the attractions near you. A four-bedroom house near Mt. Olympus is perfect for families, while a one-bedroom apartment near Ishnala Supper Club is perfect for vacationing couples.
Offer Peak Season Deals
Peak season is often the moment when vacation rental owners increase prices. After all, demand creates scarcity, and you can take advantage of that!
However, there's something to be said about a great peak season deal. Consider offering a discounted nightly rate for longer stays or a deal for last-minute bookings. When you're charging less and offering more affordable vacation rentals in Wisconsin, you stand to grab more bookings.
Make Your Listing Shine
You have the language to reach your audience. You're offering competitive summer pricing. Now, it's time to improve your listing.
Make sure your photography captures your property in its best light, replacing any low-quality or blurry photos. List not only your basic property features like the number of bedrooms and bathrooms, but any special features like luxury mattress toppers or jacuzzis. Finally, talk about your proximity to local hotspots, particularly anything within walking distance.
Break Out the Summer Amenities
Some desirable vacation rental features, like a great location and privacy, are important all year round. What about amenities that visitors would love to see specifically in the summer?
Something as simple as complimentary refreshments, from fresh watermelon to sparkling water, can make a huge difference. For families heading to our local amusement parks, beach towels save major packing space. Finally, don't forget to offer up recommendations of the best outdoor eateries and summertime events.
Put Your Summer Vacation Rental in the Spotlight with PMI Northwoods
Peak season here in Wisconsin Dells isn't over yet, and there's still time to put your summer vacation rental in the spotlight. You can implement these tips right away, from changing your pricing strategy to providing a few extra amenities to summer visitors. Are you looking for an even more comprehensive approach to increasing your vacation rental profits?
PMI Northwoods is one of the only property management companies in the region that focuses 100% on short-term rentals. Contact us to get the vacation rental expertise you need for better results.
