A shocking 113 million people visited Wisconsin in 2023, according to Travel Wisconsin.
Wisconsin Dells is a popular vacation spot in the state. Known as the "Waterpark Capital of the World," it attracts families, couples, and groups year-round.
If you own a vacation rental here, you have great opportunities to welcome many guests. Read on for proven strategies for attracting guests to your vacation rental.
Highlight Wisconsin Dells Attractions
Promote the unique attractions of Wisconsin Dells in your listings. Mention famous waterparks like Noah's Ark Waterpark and Kalahari Resorts. Include nearby outdoor activities like hiking at Devil's Lake State Park or zip-lining adventures.
Guests love to know about local dining spots and shopping centers. Providing this information in your listing makes your rental more appealing. If your property is near these attractions, emphasize this.
Use phrases like "minutes from popular waterparks" or "a short drive to scenic hiking trails."
Optimize Your Vacation Rental Marketing
Use high-quality photos for your listing that draw attention to your rental's snazziest features. A thoughtfully written description also matters. Use clear and friendly language to describe your property.
Update your calendar regularly and respond quickly to guest inquiries. Positive interactions encourage more bookings.
Social media is another powerful tool for vacation rental marketing. Post about the following:
- Special offers
- Seasonal deals
- Guest testimonials
Provide Outstanding Guest Experiences
Focus on guest experience enhancement. Provide clear check-in instructions and a welcome guide with local tips. Small touches like complimentary snacks or coffee can make guests feel at home.
Offer amenities that appeal to different types of travelers. Couples might enjoy a romantic setup with candles or a bottle of wine. Families may appreciate:
- Board games
- A crib
- Child-friendly utensils
Use Smart Booking Increase Strategies
Competitive pricing is one of the most essential rental property tips. Research similar rentals in Wisconsin Dells to set fair rates. Consider seasonal demand and adjust prices accordingly.
Use dynamic pricing tools to optimize your rates. These tools analyze market trends and help you maximize your revenue.
Additionally, promote last-minute deals to fill gaps in your calendar. Flexible cancellation policies may also appeal to cautious travelers.
Keep Improving Your Rental Property
Regularly update your décor to match current trends. Invest in durable furniture and quality linens. Ensure all appliances work well and meet guest needs.
If multiple guests suggest something like adding blackout curtains or better Wi-Fi, prioritize these updates.
Collaborate With Local Businesses
Partner with local attractions and businesses to create packages. For example, offer discounted tickets to waterparks or guided tours. Guests appreciate added value, and partnerships can boost your marketing efforts.
You can also team up with local restaurants or coffee shops. Provide guests with exclusive coupons or free items. It enhances their stay and supports the local economy.
Attracting Guests to Your Vacation Rental Should Be Simple
Attracting guests to your vacation rental in Wisconsin Dells takes effort and creativity. By following these tips, you can turn your rental into a top choice for visitors and enjoy long-term success.
Are you struggling to keep up with your Wisconsin Dells vacation rental property business? Contact PMI Northwoods to see how our property management solutions will uplift you. Our team has over 30 years of local property management experience, so you can count on us.
