With a plethora of vacation rental options on the market today, how do you make your rental stand out from the rest and boost rental bookings? In other words, what does it take to unlock your rental's full potential so you can make the best return on investment?
Yes, providing a brilliant experience for your guests is key. But that's not all it takes to improve rental visibility and lock in those bookings - there are other smart steps you need to take.
Want to learn more about vacation rental listing optimization? Check out the rest of this blog.
1. Update and Optimize Your Listing
It's paramount that your vacation rental listing evolves with the times and what's on-trend. If you can't remember when last you updated your online listing, it's high time that you did. Ensuring that your listing remains relevant is the best way to optimize it to the right audience, too.
Nowadays, travelers want updates on cleanliness and eco-friendliness in rental listings. Some other smart ways of optimization include:
- High-resolution, clear, professional photographs of your listing
- Thoughtfully written descriptions of your rental from the perspective of travelers
- Listing all the relevant and fully operational amenities and attractions nearby
- Make the most pre-booking messaging and communication to enhance the guest experience
2. List on Multiple Platforms
If you've only listed your rental on one site, you could be missing out on a world of opportunity. In fact, you probably are. It's a good idea to list your vacation rental across multiple sites. Not only does this boost its visibility, but it also widens your audience reach.
Consider listing your rental on popular sites such as Booking.com, Vrbo, and Vacasa. Ultimately, it makes it easier for your guests to find you and improves your chances of increased bookings.
3. Prioritize the Guest Experience
It goes without saying that the guest experience is vital to the success of your rental listing. Especially if you're looking for great guest feedback/ratings, referrals, and repeat business.
It should be your number one priority to provide your guests with a seamless experience. This starts with your initial communication with them during pre-booking messaging.
Your guests also want to stay in a clean, modern and organized rental. They want easy check-in and out procedures as well as clear communication and prompt assistance when needed. Personal touches such as a thoughtful guidebook and welcome treats also go a long way in elevating their experience.
4. Effective, Prompt Communication
Communication is everything when securing bookings. Make sure to prioritize how and when you communicate with your guests. Respond to their queries as quickly as possible. Give them clear instructions, without inundating them with too much detail. Be helpful without being overbearing.
This type of effective communication is essential in building trust and satisfaction from your guests which impacts their experience, overall.
Need Assistance with Vacation Rental Listing Optimization?
So, you've taken the time to update your listing and make sure that the guest experience is always a top priority. But despite this, you're still not having any luck with your vacation rental listing. If this is the case, PMI Property Management, based in Wisconsin Dells, is here to help you.
If you need expertise in vacation rental listing optimization, we have the team and know-how. Learn more about our vacation property management services and how we can help you make the best return on your investment.
